About Primo

Welcome to Primo Bait and Tackle, your hometown bait and tackle shop in Niagara Falls, New York. Born and raised in this community, we’ve spent a lifetime fishing the local waters and are proud to serve anglers throughout the Niagara River and Western New York. Whether you’re an experienced fisherman or heading out for your first trip, we carry quality live bait, fishing tackle, rods, reels, lures, and other essential fishing gear to help you have a successful day on the water. At Primo, we believe in friendly service, honest advice, and treating every customer like family. We love sharing local fishing knowledge and helping you find the right gear for the season. Stop by our shop, say hello, and let us help you get ready for your next great catch. After you paste that in, save and publish the page. Then we can apply the same approach to products and contact, so the whole site feels consistent and locally visible.